Jewellery Store: Jaff Jewellery at Harbin, China

Jewellery Store: Jaff Jewellery at Harbin, China

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The beautiful flagship store of Jaff Jewellery brand in Harbin was designed by Design Overlay and took place on the ground floor of a heritage renaissance style architecture building of 1921. Take a look inside of this fascinating Jewellery store and discover its breathtaking interior design!

 Jaff Jewellery at Harbin, China designed by Design Overlay
Jaff Jewellery at Harbin, China designed by Design Overlay

The objective for Design Overlay was to give the Jaff brand an updated concept within the historical presence of the original building.

 Larry Jaffe and his wife
Larry Jaffe and his wife

Friendly service, great product lines, and beautiful showrooms, these are the main reasons for Jaff Jewellery brand success. However, the part of the experience people really like the most is the warm welcome from Larry.

 Jaff Jewellery at Harbin, China designed by Design Overlay
Jaff Jewellery at Harbin, China designed by Design Overlay

Jaff being a visionary brand has introduced a ‘Cakes & Roses’ café connected to the jewelry store for its clients to enjoy a romantic tea together in a contemporary environment of a pink mirror, marble, and modern furniture.

 Jaff Jewellery at Harbin, China designed by Design Overlay
Jaff Jewellery at Harbin, China designed by Design Overlay

The design of the main room of this jewellery store was inspired by orangery, which is a traditional indoor garden room, reinterpreted with a parasol lit ceiling, polished plaster walls, mirrored classical orangery window frames, marble fixtures with warm accents of gold and natural wood.

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 Jaff Jewellery at Harbin, China designed by Design Overlay
Jaff Jewellery at Harbin, China designed by Design Overlay

This jewellery store’s design is so bright and sweet inside that it reminds a wedding cake. Product is highlighted in-wall showcases with vignettes of love stories.

 Jaff Jewellery at Harbin, China designed by Design Overlay
Jaff Jewellery Store at Harbin, China designed by Design Overlay

While preparing the project for this jewellery store special attention was paid to product displays, which were designed using vertical wall displays with QR codes and interactive computer screens. Large central tables display Jaff’s product ranges in a contemporary way suited for their younger target auditory.

 Jaff Jewellery at Harbin, China designed by Design Overlay
Jaff Jewellery at Harbin, China designed by Design Overlay

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